I was the leader of the Strategic Communication and Brand Expression area at Consumoteca, a research company that uses elements of Chaos Theory as a methodology to analyze Brazilian and world phenomena and their impacts for brands. (Jan-Oct/2018, Brazil)
Consumoteca works on two fronts: surveys commissioned by both customers and the company itself on relevant issues of our time and their impacts on consumption. My scope of work also included the activation of proprietary surveys as assets for the strengthening of the brand's identity and relevance in the market.
///// Scope of work
1) CREATION OF THE COMMUNICATION STRATEGY for Consumoteca at all touchpoints (social media, paid media, earned media and owned media).
2) DEFINITION OF PROPRIETARY RESEARCH TOPICS by Consumoteca with the team of researchers.
3) CREATIVE MANAGEMENT of copywriter Magalli Lima and designer and filmmaker Thay Oliveira.
4) SCRIPTWRITING AND DIRECTION of institutional videos.
5) EVENTS PRODUCTION for the general press and influencers with debates related to the proprietary surveys.
6) PODCAST SCRIPT for the pilot CAOSCast, the company’s proprietary podcast.