Campanha interna para a AVON Brasil, com foco em sensibilização e informação sobre diversidade, concebida, roteirizada e dirigida pela Pajubá, Diversidade em Rede.
Together with other professionals curated by PAJUBÁ, we co-signed the conception and execution of the 2017 AVON Brasil Diversity Week. The internal campaign aimed to raise awareness and educate the 6,000+ AVON employees about diversity. All initiatives were conceived, directed and executed by PAJUBÁ. (May-Jun/2016, São Paulo)
This campaign was the result of a partnership with AVON’s PR agency SOKO and audiovisual production firm, The Kumite.
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1) VIDEO MANIFESTO (above) created, scripted, and directed by me and broadcast to all TV monitors in the manufacturing plant and offices during the Diversity Week (focus on awareness).
2) FOUR EDUCATIONAL POSTERS (examples shown below) to discuss four types of oppression that are common in the workplace: LGBTphobia, racism, sexism and ableism (discriminating against persons with disabilities). All four were broadcast in a reel on the TV monitors in the manufacturing plant and offices (focus on education/information).
The posters about sexism and racism were produced in partnership with black consultant, researcher, and feminist Alê Almeida. The poster about ableism was produced in partnership with disabled, transgender artist and activist Leandrinha Du Art.
3) CIRCLE OF EXPERIENCES: in the middle of Diversity Week, on June 28th, LGBT Pride Day, we invited all employees to a discussion group about Diversity and Work.
The discussion group included disabled blogger Ivone de Oliveira (‘Gata de Rodas’), singer, artisan, and black feminist Éricah Azeviche, and trans researcher and activist Magô Tonhon. PAJUBÁ was the mediator.