Consultoria em diversidade para a campanha "A Arte Resiste", da Absolut, concebida pela LiveAD
I was one of the consultants (via PAJUBÁ) for some initiatives in the campaign A ARTE RESISTE, by Absolut, created by LiveAD and PR by SOKO. (Oct-Nov/2016, São Paulo)
Big Idea: ART RESISTS, THE WORLD PROGRESSES
(“A ARTE RESISTE, O MUNDO PROGRIDE” in Portuguese)
This campaign aimed to support the art of resistance with a focus on the promotion of trans artists. The campaign highlighted artists Raquel Virgínia and Assucena Assucens from As Bahias e a Cozinha Mineira and Linn da Quebrada and financed a music video for them. The consultancy provided by PAJUBÁ made the connection between the teams at Absolut, LiveAD and SOKO and the trans arts universe in São Paulo and supervised the execution of the main initiatives in the campaign.
//// Scope of work
1) CREATIVE CONSULTANCY for Patrick Rigon and Renan Santos, artists who created the graffiti/mural “A Arte Resiste” painted on a building in Downtown São Paulo (photo). In addition to co-creating the various narrative layers found in the mural, we also selected trans men and women who are relevant in LGBTQIA+ activism in Brazil to feature in the selection of faces at the bottom of the mural.
2) Structuring of a facilitated debate between all teams involved in the project with four trans artists from different languages: model, actor, and performer Aretha Sadick, rapper and MC Cecília Dellacroix, performer and visual artist Caio Jade, and actor and director Renata Carvalho.
Theme of conversation: Trans Bodies in the art market
3) WORKSHOP on gender, sexuality, the LGBTQIA+ acronym and trans representativity in art for all teams involved in the project.
4) STAFF TRAINING with a focus on diversity for the launch party of the project, plus the promotion of the party to a mailing list of trans artists and activists invitees.
Party photos: Hick Duarte